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About

The Pharmacy Partner You Can Count On

The Pharmacy

Partner You Can

Count On

why we’re here

1 In 6 Couples Need


Extra Help Getting Pregnant

1 In 6 Couples 


Need Extra Help

Getting Pregnant

We started Prima to bring transparency to an incredibly opaque process. IVF and egg freezing come with complexities, heightened emotions, and a lack of clear information. We went through it ourselves. We’re here to change the process with education you can wrap your head around, and prescription medication you can count on.
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You’re More Than A Patient,

You’re A Person

At Prima, you’re more than a name on a script. You’re a person with emotions about what you’re experiencing, with questions you need answered, and with a hand that might need holding.

We’ve worked tirelessly to be the reliable pharmacy in your family planning journey. You can trust that your medication will be delivered on time, and that you have the resources you need.

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Fertility Specialists For 30 Years

And Counting

Prima is formerly Kings, a legacy New York pharmacy with 70 years in the business. Kings has specialized in fertility medication for thirty years, and has gold-standard accreditation from both URAC and ACHC.

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Honoring All Compassionate

Care Programs

Insurance doesn’t always cover the cost of medication — we never want this to be a barrier to having a family. There are a handful of Compassionate Care Programs that make fertility treatments more affordable by helping you save up to 75% of the cost. At Prima, we’ll help you navigate these programs.

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Where We Ship

We're licensed to fill prescriptions in the following states: Arizona, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Idaho, Illinois, Indiana, Iowa, Maine, Massachusetts, Michigan, Minnesota, Missouri, Montana, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Pennsylvania, Rhode Island, South Carolina, South Dakota, Utah, Washington, Wisconsin, and Wyoming.

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24/7 Support
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Fast, Reliable Delivery
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Expert-Approved

Wherever You Are In Your Journey,

We’ve Got You

Wherever You Are

In Your Journey,

We’ve Got You